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Kroger's Ad Tech Strategy Is a Validation of Retail Media
There's some news about Kroger going in house. I think it's a validation of, of retail media, but B, you know, this is a move for the, for the big boys slash big girls. So I don't think this is necessarily a trend. It's just hard to see where the cutoff is going to be right now. Cause ever it's a gold rush to get that retail media going.