I think communication is a really big one, because the bigger you get, bringing everyone along. So i think we can bring some of that muscle and then try to avoid some of the pitfalls of too much process. I don't think i thought of this as either being a woman or my career choice was more about reporting to the ceo at viacom. There was sort of a next move. And i saw a brand that i felt had incredible d ana and corps ideas, but that was just waiting to be made famous. That was an exciting challenge.
It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But CEO Sarah Levy explains that Betterment, positioned around its long-term diversification philosophy, has approached this volatile space with their tried-and-true principles top of mind. “Once we believe that an asset class is here to stay,” she says, “the question is: how do we responsibly incorporate that alongside a traditional investment strategy?” Levy, who became CEO in the midst of the pandemic, offers an intriguing perspective on how new, fast-moving digital finance platforms are shifting the norms of the industry. “We are not saddled with legacy businesses here that prevent us from chasing new dreams.”
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