The Rise and Fall of Gatorade

The idea that we need to out drink our thirst traces back to those army studies in the desert but it didn't start to go mainstream for 20 years. In 1965 dr. Robert Kate and team of researchers mixed water sodium sugar potassium phosphate and lemon juice and gave it to players on the florida gators football team. The taste made some of them sick, but others said it gave them a competitive edge Preventing muscle cramps and giving them a boost in the fourth quarter Cade's team called it Gatorade over the next 30 years It became a fixture on the sidelines of all kinds of team sports and at aid stations and marathons and triathlons Its growth coincided