Sasha: With social media and specifically with live interaction, it totally changes the game. Like they're checking these boxes of a relationship consistency inside jokes, laughing together, having a good time together, being there. And then if you think about what's a real relationship, like those are all of the checkboxes. So I think it's going to get in a sense, quote unquote worse, but I think that parasocial because people are going to figure out how to have more interaction.