301: Mastering Outbound Sales: Strategies, Triggers, and Campaigns with Gray Norman
The Predictable Revenue Podcast
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Temporary Intent Signals and Fundraising
The idea of using intent data as a targeting first step is terrible. It means that particular account, that particular individual is currently getting bombarded. And I think we want to skate to where the puck is going, not to where it is right now. "I had zero success spending money on intent data," he said.
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