2min chapter

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Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

How to Market NFTs in Web3

There tends to be more of a consumer angle to NFTs. You have to really nail that culture tone, whimsy, you name it that is associated with that community. I think creators that are native to Web3 and Web2 players coming into Web3 have a failure mode where they expect to sell some high priced NFT right out of the gate as their first experiment in Web3.

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