4min chapter

The One You Feed cover image

The Science of Motivation: Insights on Goal Setting and Willpower with Ayelet Fishbach

The One You Feed

CHAPTER

The Battle of Choices: Understanding Motivation Through Parables

This chapter introduces a parable about two wolves to illustrate the duality of human nature and its impact on motivation. It emphasizes the importance of environment and goal-setting in shaping personal choices and achieving success, drawing on the author's research in motivation science.

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