The Consumer Experience on Italic

I want to unpack the value chain here a little bit, cause we've used a lot of different words. You know, there's manufacturers, there's brands, there's distributors, there's retailers. And i want to keep going back to my consumer experience because a little spoiler alert, for listeners. I just had a consumer experience on italic because we partner with you gues to do little thank you gift for some of our recent guests. So that was super fun to an to go through the experience. My consumer experience is such that i did business with you italic as. What's the traditional value chain look like, and who are all the players and how does it flow