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You're Not Yourself in a Way
i nc has been giving us a lot of thought lately, actually. There are certain things that are easy for us to do and that we remember to do because they make us feel good right away. And the reason is is actually pretty interesting. It's because with those types of activities, the reward is sinked up to the activity. You get the reward not only when you're doing it, but actually before, in anticipation of doing it.