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3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible
Think Fast Talk Smart: Communication Techniques
Movie Popcorn Has More Saturated Fat Than a Bacon and Eggs Breakfast, a Burger and Fries for Lunch
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Think about how you can chunk similar ideas together. I think that idea of chunking is really, really powerful. In fact, i just work with somebody in a very similar vein where there surprisingly were ten ideas and we were able to cluster them together. The centre for interest in the public health realized that movie popcorn had 30 grams of saturated fat. And they were outraged. They needed to make it more relatable. So now people are outraged. Movie popcorn sales plum itand the industry is forced to change their ingredients solutely.
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