2min chapter

Odd Lots cover image

Mark Bergen on Apple's Threat to the Online Ad Industry

Odd Lots

CHAPTER

Is There an Alpha Going Away Arbitrarily?

Apple's transparency pushed by Apple was not something that was really on my radar. I thought it was interesting what Mark was saying about this idea that for a lot of these big tech companies, they want to get away from the business of ad sales. There's almost an aversion to anything to do with media from the tech companies even though ultimately they're in the business of selling media. No one actually wants to be a content producer. At least YouTube does it.

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