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How to Get Unstuck (a scientific take) | Adam Alter

Good Life Project

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The Importance of Frustration

The best return on any investment you can get is to remove friction points. You go through a journey, whatever it is if it's a customer relationship journey or whatever it might be and find the friction points first then intervene. For figuring out where is this stuff that makes me the least appealing as an auditing tool for our own lives, I know for a lot of people, the thing that they find most difficult is travel.

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