The Role of Rigidity in Startups

If a startup is primarily servicing in a B2B way in a SaaS way kind of other companies you're still having to integrate to those larger partners and deal with them. That scalability that the startup has until they become a platform themselves and get large may not show up so that's kind of point one or two. And I think this is almost more relevant it's amazing how fast rigidity sets in for incumbent firms as they try to pivot, he says.