7min chapter

Twenty Thousand Hertz cover image

The Sound of Apple 1.0

Twenty Thousand Hertz

CHAPTER

Crafting Soundscapes: The Art of Apple Sound Design

This chapter explores the intricate process of sound design at Apple, where the team merges historical references and innovative techniques to create immersive auditory experiences. By transitioning from synthetic to more organic sounds, they aim to evoke familiarity and enhance user interaction with devices like the Apple Watch.

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