Navigating Changes in Google's Ad Products and Performance Max Insights

In this episode of the podcast, we’re thrilled to welcome a special guest from the Google empire, Ginny Marvin, Google Ads Liaison. With years of experience in paid search and digital advertising, Ginny shares her journey from the early days of Yahoo to becoming the bridge between advertisers and Google’s internal teams.

Join us as we dive deep into all things Google Ads, including the role of an Ads Liaison, the challenges and opportunities facing advertisers today, and the latest updates on products like Performance Max (PMAX). Ginny offers invaluable insights into how product decisions are made at Google, how to optimize your ad campaigns for maximum ROI, and what to expect in the ever-evolving landscape of digital advertising.

Show Notes:

• Go to www.shipbob.com/thread today and sign up for your FREE 60-day extended trial.

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.