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Akimbo: A Podcast from Seth Godin
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13 of Your Favorite Record Set Tapes for One Penny
The Columbia record club in the early 60s was trying to figure out if they could run ads on television. The ad would be a full page outlining all the records you could get with a penny coupon. A month later something would show up at your house. It was a way to pay for itself as the culture was changed.
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