EP4 – What you need to know from LUMA’s Digital Media Summit, AI is everywhere in marketing, supply constrained platforms race for 1st party data to build an ads business
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The Rise of Data Acquisition and Proprietary First-Party Data
There is this proliferation now of retail media networks that we've talked about in past episodes other platforms trying to build an ads DNA or some kind of ad tech internally. One byproduct of that has been This idea that if you don't have enough supply using first-party proprietary data and Allowing marketers to use that to reach audiences elsewhere. The trend that you're gonna point out is that brands are effectively trying to bribe Customers into giving them data then they can use that data and monetize it in different ways. Even Kroger customers through that little through program you were talking about could go to marketers and say I know all these shoppers. Let me help you to reach those those customers on Facebook
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