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8min chapter
#123: Donald Miller—Want to Turn Your Website into a Sales Machine? Here’s How!
Marketing Made Simple
Communicating Value Proposition and Positioning as the Guide
This chapter discusses the importance of effectively communicating the value proposition and positioning a business as the guide in the customer's story. It emphasizes the need for empathy, highlighting unique features, and establishing credibility.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode