The Importance of Retail Stores in Scaling Up Revenue

The retail stores are always the smallest channel. It's not that it's from a revenue contribution, the smallest. But in many ways, it's the most present and value-adding because face-to-face interaction with consumers is much, much more powerful than any online interaction. The branding aspect of stores is outstanding. We saw in a lot of markets that customers still are a bit skeptical if you're just online. If they see, wow, you have a beautiful store or you're listed in the right place, that gives a lot of trust to consumers. So this multi-channel aspect is important. And quite frankly, the whole experience, not only for team members, but for