How to Use the CRO Process to Optimize Your Work

I still remember my first A-B test was converting a text link into a big orange button. Back then we didn't know a lot yet about A-B testing of course. It wasn't statistically valid but it's perfectly fine to start with experiments like that. I honestly do believe that if you have a real optimization mindset, you can apply it not just in your work but in all areas of life and working on experimentation.