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Frontiers of Food Science: Do Sound and Color Affect Flavor?

Christopher Kimball’s Milk Street Radio

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The Relationship Between Taste, Aroma, Emotion and Memory

The pleasures of the table primarily reside in the mind and not in the mouth. We all think we all experience the taste of food and drink in our mouths, but that is just such a wonderful trick or illusion that all of our brains play on us. "There's nothing that is more multi-sensory that engages more senses than flavor"

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