Hacking your brain’s biases and shortcuts to stick with hard, long-term goals - business, health and fitness.
Change Wired
How to Overcome Challenges and Achieve Long Term Goals
Use a sun cost fallacy, meaning your brain's unwillingness to quit on the things that you invested energy and effort in. Framing of reality is also again, shaping it in a way that taking the action is easier than not taking them. We're going to be back on Friday with some other fascinating, brainy signs to help you design the life that you want to leave. So reach out, share and I'll talk to you very soon.
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