The Marketing of Insurgency

This chapter examines the promotional tactics used by ISIS, highlighting how their marketing materials create a paradoxical, utopian image amidst violence. The discussion explores the psychological aspects of emotional media and the motivations behind collective action, linking personal grievances to broader insurgency themes. It also addresses the allure of revolutionary ideas and the universal appeal of underdog narratives as seen in popular culture, emphasizing the complex dynamics of insurgency movements.