The Role of Advertising in Digital Brands

The role of advertising for a huge eco system company like apple becomes about humanizing the brand. A lever of growth for apple is not just whether it's spending enough money on marketing, beyond its share of market. The number of uses in the last five years has gone up by about 60%. And that's because the tete the product and the monetis ability of that product is changing. These are different leavers of mass market growth which don't just involve more light buyers occasionally picking you up.