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S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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Is There Any Value Other Than Monthly Subscription?
I think the big thing here is like, trusting your idea of a subscription to just be recurring revenue and not have any relationship with these people just makes it a very, very basic kind of like give and get. We have to think about subscriptions as like, how can we add a little bit more on the hierarchy of needs and whether that's community or access or exclusivity or loyalty? It sounds like protection is thinking about it that way is like this is a potential, like you talk about as a marketing tool, but it's like a loyalty program. It's all a bunch of different things. So do you want to riff on like what experience engine is and what brands have done that
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