#59956
Mentioned in 1 episodes
That Shit Will Never Sell
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Book •
In "That Shit Will Never Sell," David Gluckman shares his extensive experience in brand creation, offering insights into the challenges and triumphs of developing successful products.
The book is filled with entertaining anecdotes from his four decades in the drinks industry, providing valuable lessons for aspiring entrepreneurs and marketers.
Gluckman's unique approach to brand development, emphasizing simplicity and clear communication, is highlighted throughout the book.
He also discusses the importance of perseverance and securing buy-in from key decision-makers.
The book serves as a valuable guide for anyone looking to navigate the complexities of the brand creation process.
The book is filled with entertaining anecdotes from his four decades in the drinks industry, providing valuable lessons for aspiring entrepreneurs and marketers.
Gluckman's unique approach to brand development, emphasizing simplicity and clear communication, is highlighted throughout the book.
He also discusses the importance of perseverance and securing buy-in from key decision-makers.
The book serves as a valuable guide for anyone looking to navigate the complexities of the brand creation process.
Mentioned by
Mentioned in 1 episodes
Mentioned by 
Chris Maffeo
12 snips
096 | David Gluckman | That Sh*t Will Never Sell: Drinks Brands. From The Bottom-up (And Sometimes Not!)
Mentioned as a book on YPD Books.com by David Gluckman, the ideas man for spirits, including Bailey's Liqueur.
Podcast #2 - Seminar - How The Global Drinks Business Works
Mentioned by ![undefined]()
Tim Sheehan
#150 Keep The Faith | Product Development
