#27585
Mentioned in 1 episodes
That Shit Will Never Sell
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Book •
In "That Shit Will Never Sell," David Gluckman shares his extensive experience in brand creation, offering insights into the challenges and triumphs of developing successful products.
The book is filled with entertaining anecdotes from his four decades in the drinks industry, providing valuable lessons for aspiring entrepreneurs and marketers.
Gluckman's unique approach to brand development, emphasizing simplicity and clear communication, is highlighted throughout the book.
He also discusses the importance of perseverance and securing buy-in from key decision-makers.
The book serves as a valuable guide for anyone looking to navigate the complexities of the brand creation process.
The book is filled with entertaining anecdotes from his four decades in the drinks industry, providing valuable lessons for aspiring entrepreneurs and marketers.
Gluckman's unique approach to brand development, emphasizing simplicity and clear communication, is highlighted throughout the book.
He also discusses the importance of perseverance and securing buy-in from key decision-makers.
The book serves as a valuable guide for anyone looking to navigate the complexities of the brand creation process.
Mentioned by
Mentioned in 1 episodes
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as a fascinating read about the drinks industry.


Chris Maffeo

12 snips
096 | David Gluckman | That Sh*t Will Never Sell: Drinks Brands. From The Bottom-up (And Sometimes Not!)
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as a compelling autobiography filled with anecdotes from over 40 years in brand creation.

Tim Sheehan

#150 Keep The Faith | Product Development