David Gluckman

David Gluckman, a drinks industry icon and author of "That Sh*t Will Never Sell," shares his journey of creating legendary brands like Baileys and Ciroc. He dives into the flaws of traditional consumer research and emphasizes the value of hands-on testing and liquid excellence in product development. David discusses the critical nature of ownership in brand success and how great beverages can thrive without conventional marketing. Tune in for engaging stories and insights that blend creativity with business savvy.

David Gluckman, the creative mind behind Baileys Irish Cream, shares fascinating insights from his extensive career in product development. He recalls the challenges of launching Baileys and urges listeners to maintain faith in their creative visions despite skepticism. Gluckman emphasizes the delicate balance between pushing hard for an idea and being receptive to critique. He also discusses the art of storytelling in branding and how it can distinguish products in a crowded market, offering valuable lessons for aspiring brewers.