David Gluckman, the creative mind behind Baileys Irish Cream, shares fascinating insights from his extensive career in product development. He recalls the challenges of launching Baileys and urges listeners to maintain faith in their creative visions despite skepticism. Gluckman emphasizes the delicate balance between pushing hard for an idea and being receptive to critique. He also discusses the art of storytelling in branding and how it can distinguish products in a crowded market, offering valuable lessons for aspiring brewers.