Aftermass Media
Storytelling for Micro-Audiences in the Twenty-First Century
Book •
Amanda Lotz's 'Aftermass Media' examines the profound transformation of screen storytelling in the 21st century.
The book explores how industrial shifts and technological advancements, particularly the rise of streaming, have reshaped the narrative landscape.
Lotz challenges conventional distinctions in screen storytelling and offers new conceptual tools to understand the abundance and variety of contemporary screen narratives.
She analyzes the internationalization of screen businesses and the fragmentation of the mass audience, impacting the types of stories being told and their consumption.
The book provides a framework for understanding the complex interplay between industrial practices, textual characteristics, and audience engagement in the age of micro-audiences.
The book explores how industrial shifts and technological advancements, particularly the rise of streaming, have reshaped the narrative landscape.
Lotz challenges conventional distinctions in screen storytelling and offers new conceptual tools to understand the abundance and variety of contemporary screen narratives.
She analyzes the internationalization of screen businesses and the fragmentation of the mass audience, impacting the types of stories being told and their consumption.
The book provides a framework for understanding the complex interplay between industrial practices, textual characteristics, and audience engagement in the age of micro-audiences.
Mentioned by
Mentioned in 0 episodes
Mentioned by ![undefined]()
Peter C. Kunze
Amanda D. Lotz, "After Mass Media: Storytelling for Microaudiences in the Twenty-First Century" (NYU Press, 2025)
