Amanda D. Lotz

In this discussion, Amanda D. Lotz, a professor at Queensland University of Technology and author of a compelling new book, explores the evolution of storytelling in the digital age. She emphasizes the shift from mass audiences to microaudiences, revealing how niche content thrives in the modern media landscape. The conversation dives into the impact of streaming services, the redefinition of television quality, and the necessity for diverse narratives. Lotz encourages innovative approaches to engage today's audiences, highlighting the importance of adaptability in storytelling.