Corporate Strategy
Book •
Igor Ansoff's 'Corporate Strategy' is a seminal work in the field of strategic management.
Published in 1965, the book introduced a structured and analytical approach to strategic decision-making, emphasizing the importance of aligning a company's resources and capabilities with its external environment.
Ansoff presented frameworks for identifying growth opportunities, assessing diversification strategies, and managing technological change.
The book also introduced key concepts such as the product-market matrix and gap analysis, which remain influential tools for strategic planning.
'Corporate Strategy' marked a shift from intuitive management practices to a more systematic and data-driven approach to corporate strategy.
Published in 1965, the book introduced a structured and analytical approach to strategic decision-making, emphasizing the importance of aligning a company's resources and capabilities with its external environment.
Ansoff presented frameworks for identifying growth opportunities, assessing diversification strategies, and managing technological change.
The book also introduced key concepts such as the product-market matrix and gap analysis, which remain influential tools for strategic planning.
'Corporate Strategy' marked a shift from intuitive management practices to a more systematic and data-driven approach to corporate strategy.
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Robert Burgelman
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