Robert Burgelman

In this engaging discussion, Robert Burgelman, a strategy and organizational evolution expert from Stanford, shares insights from his extensive research at Intel. He dives into the concept of strategic dissonance, explaining how day-to-day decisions often clash with long-term goals. Burgelman highlights key moments in Intel's history, explores the risks of strategic inertia leading to missed opportunities, and emphasizes the importance of adaptability in innovation. He also categorizes different organizational strategies, shedding light on how companies can thrive amidst change.

Robert Burgelman, Professor Emeritus of Management at Stanford University, shares insights on corporate strategy and innovation. He discusses Intel's transformation from DRAMs to microprocessors, emphasizing emergent strategies and strategic dissonance. Burgelman explains how internal insights can shape corporate strategy and the balance between top-down planning and autonomous initiatives. The conversation also explores the significance of strategic leadership and resource allocation in navigating competitive landscapes, illustrating how adaptability is key for businesses.