#17873
Mentioned in 2 episodes
Advertising Secrets of the Written Word
The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Book • 1998
Advertising Secrets of the Written Word is a classic in the field of copywriting, offering insights into creating compelling ads that sell.
It covers the visual aspects, psychological triggers, and the art of crafting persuasive copy.
Although some techniques may feel outdated, the core principles remain relevant for both print and digital advertising.
It covers the visual aspects, psychological triggers, and the art of crafting persuasive copy.
Although some techniques may feel outdated, the core principles remain relevant for both print and digital advertising.
