How Superhuman Built an Engine to Find Product Market Fit

Rahul Vohra, the founder and CEO of Superhuman, developed a framework to make product-market fit more actionable.

This involves a five-step process: surveying users to understand their feelings about the product, segmenting users to focus on those who would be very disappointed without the product, analyzing the feedback to identify key benefits and barriers, deciding on changes to implement, and tracking the results.

This approach helped Superhuman significantly increase their product-market fit score by focusing on the right user segments and addressing their needs effectively.