Projecting Desire
Media Architectures and Moviegoing in Urban India
Book • 2025
Tupur Chatterjee's "Projecting Desire" examines the transformation of moviegoing in India since the rise of multiplexes in the late 1990s.
The book explores how the multiplex, often situated within shopping malls, reshaped cinematic space and the experience of watching films.
Chatterjee analyzes the architectural design, urban planning, and gender politics that shaped this shift.
The study uses ethnographic methods, interviews, and archival research to understand how the multiplex produced new kinds of publics and cinematic experiences.
The book offers a critical framework for understanding the relationship between media, space, and gender in the Global South.
The book explores how the multiplex, often situated within shopping malls, reshaped cinematic space and the experience of watching films.
Chatterjee analyzes the architectural design, urban planning, and gender politics that shaped this shift.
The study uses ethnographic methods, interviews, and archival research to understand how the multiplex produced new kinds of publics and cinematic experiences.
The book offers a critical framework for understanding the relationship between media, space, and gender in the Global South.
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Priyam Sinha
Tupur Chatterjee, "Projecting Desire: Media Architectures and Moviegoing in Urban India" (NYU Press, 2025)
Mentioned by ![undefined]()
Priyam Sinha
Tupur Chatterjee, "Projecting Desire: Media Architectures and Moviegoing in Urban India" (NYU Press, 2025)
