Since the late 1990s, the multiplex in India has emerged as a dominant site of media exhibition, almost always embedded within the shopping mall. This spatial pairing has transformed the experience of moviegoing, making it impossible to inhabit one space without also passing through the other. The rise of the mall-multiplex signals a broader shift in the spectatorial imagination: away from cinema halls built for the subaltern male viewer, toward environments curated for the aspiring, mobile, and consuming middle-class woman.
Projecting Desire: Media Architectures and Moviegoing in Urban India (NYU Press, 2025) tells the story of this infrastructural and cultural transformation as it unfolded across media industries, architectural design, urban planning, and popular cinema. Tracing the multiplex’s evolution in post-liberalization India, Tupur Chatterjee reveals how this new built form not only reconfigured cinematic space, but also reshaped the aesthetics, publics, and gendered politics of the contemporary Indian city.
Rather than narrating a linear history of technological replacement, the book situates the multiplex within a longer genealogy of postcolonial urban design—one marked by caste- and class-based anxieties around visibility, safety, and leisure. It argues that the architectural mediation of cinema is central to how desire, modernity, and risk are organised in India’s media cities. Drawing on industrial and organisational ethnography, in-depth interviews, participant observation, discourse and textual analysis, and archival research, Projecting Desire maps the multiplex as a space where film, infrastructure, and aspiration intersect. In doing so, it offers a critical framework for understanding how gendered publics are produced through the infrastructures of cinematic experience in the Global South.
Dr Tupur Chatterjee is an Assistant Professor in Global Film and Media in the School of English, Drama, and Film at University College Dublin. Her research spans global media industries, feminist media studies, urban spatial politics, and the material life of media technologies. Her work has been published in journals like Television and New Media, International Journal of Cultural Studies, Feminist Media Studies, South Asian Popular Culture, and Porn Studies among others.
Dr Priyam Sinha is a recipient of the Humboldt Research Award and is based at Humboldt University in Berlin. She earned her PhD from the National University of Singapore. Her research interests lie at the intersection of critical media industry studies, disability studies, gender studies, affect studies, production culture studies, and anthropology of the body. So far, her articles have been published in Media, Culture and Society; Communication, Culture and Critique; South Asian Diaspora, among others. More information on her research can be found on her website www.priyamsinha.com. She can also be reached at https://twitter.com/PriyamSinha
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