Archetypes in Branding

Book • 2012

Mentioned by

Recommended by

Park Howell

as the most beautiful marketing book you will ever see.

Recommandé par

Anne-Marie Cuinier

comme une ressource formidable pour explorer le potentiel des archétypes.

Mentioned by

Marc Gutman

as a book that has transformed how he sees the world and interacts with clients.

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