Les Schwab

In this book, Les Schwab shares his life story, from his challenging childhood during the Great Depression to his success in building Les Schwab Tire Centers.

The book highlights his business philosophy, which includes empowering and rewarding employees, maintaining a long-term focus, absolute transparency, a win-win culture, continuous innovation, and prioritizing front-line employees.

Schwab's memoir also emphasizes his personal mantra, 'Life is hard.

Keep it going!

' which reflects his determination and resilience in the face of challenges.