The impact of AI on jobs is back in the headlines. Geoff Livingston and Greg Verdino took to LinkedIn Live to weigh in on the truth behind the hype—what’s really driving layoffs, how leaders should respond, and why reimagining work is the only path forward.

They discuss the complex relationship between AI and job loss, exploring the economic pressures that lead to workforce reductions, and the impact of the AI hype cycle. They emphasize the need for organizations to reimagine work in the age of AI, highlighting the importance of leadership adaptation and the integration of human labor with technology. The conversation also touches on ethical considerations and the future of work as companies navigate these changes.

In this conversation, Greg and Geoff explore the multifaceted challenges and opportunities presented by the rise of AI and automation across various sectors. They discuss the impending difficulties in the workforce, particularly for entry-level jobs, the necessity for reskilling and upskilling, and the unique challenges faced by nonprofits. The conversation also covers the marketing sector's adaptation to automation, the economic implications of AI, and the importance of scenario planning for future business strategies.

Note: This episode is a recording of a LinkedIn Live broadcast from 9am ET, May 28, 2025. Other than some minor audio clean-up, we’re presenting it as-is.

Chapters

00:00 Introduction and Overview of AI Job Loss

02:47 The Impact of AI on Employment

06:01 Understanding the AI Hype Cycle

08:55 Economic Pressures and Workforce Reductions

11:53 Reimagining Work in the Age of AI

14:57 Leadership in the Age of AI

18:10 Integrating Humans and AI

20:55 Ethics and the Future of Work

24:34 Navigating the Storm: Challenges Ahead

27:04 The Horizontal Impact of AI

30:29 Reskilling and Upskilling in the Age of AI

31:44 The Nonprofit Sector: Opportunities and Challenges

32:15 Marketing in the Age of Automation

36:30 The Future of Entry-Level Jobs

39:27 The Economic Implications of AI

43:46 Scenario Planning for the Future

47:28 Cultural Impacts of AI Adoption

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