The gray rhino

In this book, Michele Wucker introduces the concept of the 'gray rhino,' which refers to highly probable and largely predictable high-impact events that are willfully neglected until they become imminent crises.

Wucker provides a five-stage analytical framework to help decision makers recognize and address these threats.

The book draws on real-world examples, behavioral economic theory, and interviews with leaders to explain why some leaders respond effectively to these threats while others do not.

It emphasizes the importance of early action and provides practical advice for managers, investors, and policymakers to make better decisions and avoid disastrous consequences.