Freddie is an ecommerce lover with over a decade of experience focusing on growing brands with SEO and international ecommerce expansion.

Freddie grew the SEO function in-house at Amara to over £10m in annual revenue, leading strategy and execution across all elements of SEO. Additionally, he led the brand's international growth efforts, scaling them to over 65% of Amara's revenue - across 8 international sites.

While now consulting for brands wanting to grow with SEO, he's also started his own DTC brand, Village Cricket Co. which has scaled into a 6-figure brand. So, who’s better to be our guest to discuss growing the brand with Google SEO?

Freddie emphasizes the importance of understanding and utilizing SEO. Optimizing titles, descriptions etc they are easily discoverable and appealing to potential customers.