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A Brain for Business – A Brain for Life
Book • 2018
In 'A Brain for Business, A Brain for Life', Shane O'Mara delves into the application of behavioral and brain science to improve business practices.
The book offers actionable insights, such as recognizing cognitive biases and using communication to create shared realities, to help businesses operate more effectively.
O'Mara's work emphasizes the importance of understanding human cognition in business decision-making.
The book offers actionable insights, such as recognizing cognitive biases and using communication to create shared realities, to help businesses operate more effectively.
O'Mara's work emphasizes the importance of understanding human cognition in business decision-making.
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Mentioned in 1 episodes
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as one of ![undefined]()

’s earlier books, focusing on behavioral and brain science insights for business improvement.


Matt Abrahams

Shane O’Mara

103 snips
117. Say It, See It: How to Connect Through Conversation