This is Service Design Thinking

This is Service Design Thinking provides a comprehensive introduction to the field of service design.

It explores the core principles, methods, and tools used to design and improve services.

The book delves into the iterative nature of service design, emphasizing user-centric approaches and collaboration.

It also covers various aspects of service design, including research, ideation, prototyping, and implementation.

The book is widely used as a textbook and a practical guide for professionals and students alike.

It emphasizes the importance of understanding user needs and creating seamless and enjoyable service experiences.