Goodbye to the low profile
Book • 1986
Herb Schmertz's "Goodbye to the Low Profile" offers a unique perspective on corporate public relations.
The book details Schmertz's innovative strategies during his time at Mobile Oil, emphasizing the importance of proactive communication and engaging with the public directly.
He advocates for a more assertive approach, challenging the traditional notion of corporate silence.
The book provides insights into the evolution of corporate communication and its impact on public perception.
Schmertz's methods, while controversial, significantly influenced how corporations interact with society.
The book details Schmertz's innovative strategies during his time at Mobile Oil, emphasizing the importance of proactive communication and engaging with the public directly.
He advocates for a more assertive approach, challenging the traditional notion of corporate silence.
The book provides insights into the evolution of corporate communication and its impact on public perception.
Schmertz's methods, while controversial, significantly influenced how corporations interact with society.
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Mentioned by David Sirota and Amy Westervelt as a book detailing Schmertz's PR tactics for Mobile Oil.
From Drilled: The Big Oil Origins of Corporate Free Speech
