Herb Schmertz
Mobil Oil's longtime PR guy who aggressively manipulated the media and humanized oil companies by creating the 'corporate persona'.
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Feb 4, 2020 • 21min
S3, Ep 4: Oil Slick, Part 1—The Rise of the Corporate Persona
Herb Schmertz, Mobil Oil's PR guru, revolutionized media manipulation, humanizing oil companies through 'corporate persona', and fighting for First Amendment rights for corporations. Explore the impact of advertorials, issue advertising, and shaping corporate image in the oil industry.
