Positive Sum

Roy Swan challenges the assumption that economic success requires one group to lose so another can win.

Drawing on economics, psychology, neuroscience, history, and business case studies, he argues that collaboration and inclusion can create stronger outcomes for companies and society.

The book critiques simplified interpretations of Adam Smith and Milton Friedman, especially the belief that shareholder value excludes responsibility toward workers and communities.

Swan highlights employee ownership, empathetic leadership, regulation, and social investment as practical positive-sum strategies.

Its central message is that societies and businesses are more prosperous, resilient, and democratic when people share in the value they help create.