

Forty Ways to Look at JFK
Book • 2017
This biography illuminates Kennedy’s provocative character and explains the source of his enduring magic.
Rubin’s ‘forty ways’ approach highlights Kennedy’s high ideals, trenchant wit, winning family, and unforgettable charisma, as well as his astonishing sexual appetite, his lies to the public, his shrewd manipulation of the press, and his exploitation of imagery.
The book aims to understand what made Kennedy such a dazzling and unforgettable figure, a puzzle that even the most exhaustive JFK studies have not fully addressed.
Rubin’s ‘forty ways’ approach highlights Kennedy’s high ideals, trenchant wit, winning family, and unforgettable charisma, as well as his astonishing sexual appetite, his lies to the public, his shrewd manipulation of the press, and his exploitation of imagery.
The book aims to understand what made Kennedy such a dazzling and unforgettable figure, a puzzle that even the most exhaustive JFK studies have not fully addressed.
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Gretchen Rubin

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