Crucial Influence
Book • 2023
Crucial Influence provides a powerful model for changing behavior by leveraging personal, social, and structural influences.
The book offers updated case studies, new research on behavior change, and practical applications for leaders to drive lasting results.
It emphasizes that leadership is about intentional influence, helping leaders understand why people behave as they do and how to motivate and enable change.
The book offers updated case studies, new research on behavior change, and practical applications for leaders to drive lasting results.
It emphasizes that leadership is about intentional influence, helping leaders understand why people behave as they do and how to motivate and enable change.
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Jacob Morgan
Joseph Grenny
How to Use The Six Sources of Influence to Create Behavior Change That Lasts
