The gray rhino

In 'The Gray Rhino', Michele Wucker introduces the concept of 'gray rhinos'—highly probable, high-impact events that are often ignored until they become imminent crises.

Drawing on her background in policy formation and crisis management, as well as interviews with global leaders, Wucker provides a five-stage framework to help decision-makers recognize and counter these threats.

The book is filled with real-world examples and practical advice, making it essential reading for managers, investors, planners, and policymakers who want to avoid the consequences of neglected risks.