#44920
Mentioned in 1 episodes
Knee-deep in the big muddy
A Study of Escalating Commitment to a Chosen Course of Action
Book • 1974
This seminal paper by Barry Staw examines the phenomenon of escalating commitment, where individuals or organizations continue to invest in a decision or project despite mounting evidence that it may not be the best choice.
The study delves into the psychological and organizational factors that drive such behavior, often referred to as the sunk cost fallacy.
The study delves into the psychological and organizational factors that drive such behavior, often referred to as the sunk cost fallacy.
