What happens when companies grow exponentially in a short amount of time -- to their organization, their product planning, their behavior towards change itself? In this "hallway conversation", a16z partners Steven Sinofsky and Benedict Evans discuss the business tactics and strategies behind four of the largest tech companies -- Google, Apple, Facebook, and Amazon -- and how they work from an org perspective.

From the outside, these giants can seem composed of disparate entities literally strewn around the globe; it can be hard (sometimes purposefully so) to understand or detect the strategy that knits them all together. But in fact each of these large companies have very specific approaches to organization and strategy, and what's good for Google isn't necessarily right for Amazon or Apple. Evans and Sinofsky discuss the rationale behind each company's org, looking at the tactics and strategies that are best for the underlying platform, how each thinks of its varied product entities, and how their organizations are all designed differently around their core capabilities and products.

The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

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